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Written by LIQID
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Friday, 29 July 2005 |
Some interesting personal trainer marketing information.
By and large, the responsibility of promoting a small independent
Personal Trainer business rests firmly upon the trainer’s shoulders,
but in order to bridge that gap, fitness marketing think-tank
(PersonalTrainerCreatives.com), has published a hands-on guide "How to
Start an Advertising Co-op and WHY!" on their website to help Personal
Trainers wishing to power their marketing campaigns via a collective
effort, do so.
(PRWEB) July 28, 2005 -- “The advantages of working as a collective”,
said the publisher - Carlos Rosa de Sousa, “is that it greatly reduces
the advertising dollar spend per individual and affords the group the
buying power to take on TV, Radio, Magazine & Newspaper spreads,
Billboards, Multi-Million flier drops and much more on a shoestring
budget - a challenge that may have been impossible for a lone trainer
to execute due to financial constraints”.
In addition to this free guide, the site also features useful tools and
resources including “How to Build a Client Base in Lucrative Overseas
Markets,” and is continuously adding fresh cutting-edge ideas for
trainers around the world to access at www.PersonalTrainerCreatives.com 24 hours a day, and hopefully, to develop in their respective hometowns or internationally.
As word spreads like wild fire across fitness industry circles around
the world, PersonalTrainerCreatives.com is fast becoming the “viral”
marketer’s dream come true as it generates unprecedented web traffic
purely by word-of-mouth.
Also included on the site is a chance for trainers to have free
one-on-one consultations with in-house Fitness Marketing Consultants,
as part of an ongoing research that is being conducted by the site for
the sole purpose of developing a Q&A type guide to help answer many
of the questions that both established and up and coming trainers want
to ask.
PersonalTrainerCreatives.com is based in the United Kingdom, and was
launched in October 2004, by it’s founder, Carlos Rosa de Sousa, who is
a qualified Personal Trainer and comes from an 8 year background in
Network Marketing, an industry off of which he draws most of his
creative inspiration.
His mission then, was to plug Personal Trainers into a Network
Marketing environment as a personal development strategy that he’d
hoped would empower trainers with the tools they needed to promote and
sustain an independent Personal Training Business in today’s highly
competitive marketplace. That original plan has since evolved into
something far more sophisticated after a set of teething problems the
founder likes to regard as “part of the learning curve”. “My
experience, going through Personal Trainer college”, said the founder,
“made it all too clear from very early on, that Fitness Colleges were
churning out qualified trainers in droves, into a ruthless cutthroat
world of stiff competition, an environment”, Mr Rosa de Sousa
continues, “they were evidently ill-equipped to cope with; and I simply
wanted to create an ongoing support network for Fitness Professionals
to fall back on.”
For more info, visit: www.PersonalTrainerCreatives.com. |
